Trade apps offered for business

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August 7, 2012
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August 7, 2012
St. Mary program seeks recruits
August 7, 2012
Terrebonne property value assessed higher
August 7, 2012

The Southern United States Trade Association has begun accepting applications to assist companies wanting to promote food and agricultural products internationally.

“Demand for American food and agriculture is rising sharply around the world, particularly among growing middle classes that recognize our products for their quality and safety,” SUSTA Executive Director Jerry Hingle said. “We’re here to help American business take advantage of this trend by giving them the resources and guidance they need to market their products internationally.”


SUSTA, in coordination with the federal Market Access Program reimburses companies up to 50 percent of their export promotional costs. This includes expenses associated with advertising in foreign markets, exhibiting at international trade shows and adapting product labels to meet foreign legal requirements.

To be eligible for the MAP Branded program, companies must be considered small according to U.S. Small Business Administration standards, have annual sales of at least $100,000 and promote a brand-name product that is at least 50 percent American in origin. Companies applying for MAP Branded funds may complete a pre-qualification form at www.susta.org. Details can be secured by calling SUSTA at (504) 568-5986.

Companies enrolled in SUSTA programs during 2011 exported more than $41 million in American food and agriculture.