Hache Grant Association and The Better Than Ezra Foundation Team Up for Ida Fundraiser

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Pictured is members of the Hache Grant Association Board of Directors © Heidi Guidry

“Lache Pas La Patate” has a special meaning for Hache Grant Association’s President Noah Lirette as it was something his grandfather used to tell him and can be a reminder for us all to not “drop the potato” and keep going when things get tough. It’s the motto not only for the Hache Grant Association since its beginning but also for Lirette’s business, The Bayou Terrebonne Distillers. The Hache Grant Association is now rolling out a “Lache Pas La Patate” t-shirt fundraiser to help raise funds for Hurricane Ida Relief.


Hache Grant Association Vice-President Ryan Page said the idea first came following Ida when everyone was in recovery mode and getting supplies down the bayou. At the time, they were all brainstorming on ways to raise funds to keep efforts going, and a t-shirt idea was an obvious choice because not only did they want a fun t-shirt to share, but they also knew the fundraiser would be relatively easy. That’s when Page reached out to Lafayette-based illustrator and graphic designer Burt Durand who designed the shirts in collaboration with the Better Than Ezra Foundation. 


The Better Than Ezra Foundation reached out to the Hache Grant Association after they saw the work Hache Grant has been doing as an organization for Hurricane Ida relief which included supply runs and distribution to lower bayou areas, bringing shower and laundry facilities to communities in need, and they were impressed with all of the outreach but wanted to support since they couldn’t physically help in the area. They donated $5,000 to the Hache Grant Association where they were able to use a portion of the funding to jump-start the t-shirt fundraiser. Page then had a contact with a cousin from Sweet Baton Rouge, a boutique-style business where they provide fun t-shirt designs. The company can handle the t-shirt sales, drop shipping, and marketing for the fundraiser, and $10 from every shirt sale will go directly to efforts.

© Sweet Baton Rouge

To all those wondering if the shirts will be for sale at this weekend’s tailgate event downtown, the answer is no, however they will have QR codes so those interested can easily purchase online. Can’t wait until then? Click here to purchase a shirt today!


“We are very excited to have this event, and the anticipation is very high. We have a lot of cool things going on so we’re very excited,” Page said, “we have a lot of good things coming together for the community support and we’re hoping for a good turn-out. It’s looking to be a great weekend, so spread the word!” For more information about the Hache Grant Association, visit their website at http://www.hachegrant.com/