New Rouses to match up to $25,000 in opening day sales for Nicholls

Rouses Markets will match up to $25,000 in sales for donations to Nicholls State University from 7 a.m. to 10 a.m. on opening day, October 30, for its new Thibodaux location, 1030 S. Acadia Road. 

This will be the first-ever collegiate-themed grocery store for Rouses. The décor and merchandise at Rouses Markets is tailored to each location, but this new store goes a step further. The interior is painted Colonels’ red and gray, and there are Nicholls logos and school photos throughout. There’s also a Colonel’s basketball scoreboard in the café and a 12-ounce cup of Colonels Retreat, a craft lager brewed by Bayou Teche Brewing for the school, available on draft for $1.

The partnership is a natural, CEO Donny Rouse said. “We have decades worth of tradition and ties to Nicholls State University. We have a lot family members and team members who are graduates, and we employ hundreds of current students.” 

The money raised will go to support Nicholls State University’s Athletics program and the Chef John Folse Culinary Institute. “This is a great way for us — and our customers — to show support for Nicholls,” Rouse said. 

The new store is just down the road from Nicholls. It replaces the existing Rouses Market in the area on the other side of the street.



The store features products and services to meet the needs of on-the-go college students and healthcare professionals, including online shopping with curbside pickup. A hot line, poke bowl station and Mongolian Grill with made-to-order stir-fries are in the store as well. Like all Rouses Markets, there’s a full-service butcher shop, seafood market, floral department and bakery. There is a farmers-market array of seasonal and local produce sourced through partnerships with local farmers, plus more than 100 organic fresh fruits and vegetables.

Opening day festivities include appearances by the Nicholls mascot and Troy Landry from History Channel’s Swamp People, as well as storewide samplings of local products and the store’s own private label products.