Winning college basketball games is tough - especially in a conference with as much parity as the Southland.
But while the Nicholls State University men's and women's teams grind through the holidays, they're also giving back to the people locally who are in need.
The Colonels announced that throughout the early stages of their season, they're partnering with Toys for Tots with donation locations secured just outside of the ticket office in Stopher Gymnasium.
The Colonels are also going to be offering ticket discounts in honor of the partnership. To encourage donations, fans are able to receive $5 tickets if they bring a toy for donation to help the drive.
The promotion will be offered for the men's team's game on Dec. 2 against Campbellsville-Harrodsburg and also its Dec. 11 date with Carver College.
The women's team will have a Toys for Tots game on Dec. 10 against UL-Monroe.
For those looking to donate, there are guidelines. A toy must be new, unwrapped and around the $10 (or more) range. Books are listed as a great gift for the promotion.
Used toys, toys that look like weapons, toys with candy or food or toys with chemicals are not allowed.
Toys can be bought for children ages 0-14.
This promotion is just one example of the community service work the Nicholls basketball programs (and the entire Colonels athletic department) does throughout the year to give back.
Student-athletes visit Thibodaux Regional throughout the year, as well as being active in schools to try and reach out to the community.
Women's basketball coach DoBee Plaisance is outspoken about the need for student-athletes to not just compete, but to make a difference.
She's said many times in her career that she recruits competitors, but also people who are passionate about serving and helping others.
"We want people who want to make a difference," Plaisance said. "At the end of the day, a basketball score or a 2-3 zone defense or a pick and roll will be forgotten, but the impact you leave off the court is going to stay with your forever."
There are no truer words than that, Coach.
And it's even better than the Colonels are taking those words and putting them into action!