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La Boujee Boutique
What started out as an online-only boutique while she was living in Brazil with her husband has now grown into a mini empire for La Boujee Boutique and owner Lauren Rebstock. With a strong online presence, pop-up shops across the area and two physical locations in Cut Off and Houma, Rebstock continues to forge ahead, making fashionable waves as she goes.
“I’ve always loved fashion,” Rebstock shared. “I’ve always been intrigued by this and it was always an interest of mine. Moving to Brazil really prompted me to do something while I was there. I didn’t yet speak Portuguese; I didn’t know anybody. I needed an outlet for all of my energies. With the online boutique, it seemed like a great time to try it out.”
The online boutique was extremely successful. After about a year and a half, that success, coupled with pop-up shops across our communities, turned into the opportunity to open a physical location in Rebstock’s hometown of Cut Off. A second location opened in November 2020 in downtown Houma. The boutiques carry clothing and accessories, from dresses to loungewear, in inclusive sizing from extra small to three X.
“We opened the week of Black Friday and everyone said I was crazy,” Rebstock recalled. “They were like ‘you’re still in a pandemic’. Many people, friends of mine, were closing their stores because they couldn’t survive the setbacks. I get something in my head and I’m just, I don’t know, hell bent! La Boujee Cut Off was supposed to be a warehouse for my online store and within two weeks I was like, no, we’re building out a store. And then [La Boujee Houma] came together in less than a month. It was a risk, but now I can’t imagine being anywhere else.”
Growth for the brand doesn’t seem to be slowing down. Rebstock has plans to continue her expansion by the end of 2021. Before the pandemic, she was looking at trucks to create La Boujee on wheels. But Rebstock believes God was pointing her in another direction, and opened the Houma location instead. “I love growth. I feel like multiple locations challenges me. I feel like it’s the fun part, and I love a good challenge.” •
