BP launches new Gulf restoration TV ad

BP launched a new nationwide television advertising campaign Monday to update the public on progress being made to clean up and restore the Gulf Coast region in the wake of the Deepwater Horizon disaster of April 20, 2010.

An initial advertisement in the series marks the first time since late 2010 that BP had gone national with such advertisements.

The new campaign comes as the cleanup phase of the Gulf of Mexico oil spill response is nearing completion and a first set of early restoration projects are prepared to move forward.

 “We made a commitment not only to restore the Gulf, but also to keep the American people informed of that effort,” BP America’s Vice President for Communications Geoff Morrell said.  “We’ve made significant strides over the past year and believe it’s a good time to provide a progress report to the nation.”

Following the Deepwater Horizon incident, BP took to the airwaves with its Voices of BP campaign, featuring employees committing to the American people that they would clean up the spill and help the Gulf Coast recover. The new ad campaign, Voices of the Gulf, features local business and community leaders promoting tourism along the Gulf Coast.

BP expanded the new advertising campaign into social media channels, including YouTube, Facebook and Twitter with additional custom content.

“We are proud of the progress that has been made this year along the Gulf Coast but we know our work is not yet done,” Morrell said. “We are committed to seeing it through and providing updates to the public along the way.”