Judy Ledet
May 14, 2007Jill Lyons
May 16, 2007
Alexander Calicchia has been named senior vice president and chief marketing officer of MidSouth Bancorp, parent company of MidSouth Bank and MidSouth Bank, Texas.
According to MidSouth Bank President and CEO Rusty Cloutier, Calicchia will lead the two-state marketing efforts of the $805 million bank holding company.
“Because of our tremendous growth in the past few years, we identified the need for a strategic marketing discipline involving product development, market expansion and marketing communication,” Cloutier said in a news release. “Alex comes to us with tremendous experience in all of these areas, particularly managing complex strategic and brand initiatives for financial institutions in several Texas markets. He will focus on sharpening the MidSouth brand throughout both our Louisiana footprint and southeast Texas, where we have been building a franchise for more than two years.”
Calicchia will be based out of Houston. In addition to helping employees open a new branch there, the new CMO will also assist in the ongoing development of the banking group’s suite of products and services, Cloutier said.
With 23 years in marketing and advertising, Calicchia’s experience is primarily in the banking field. He is a past vice president/Brand and Product Marketing manager for Capitol One, and played a key role in the conversion of Hibernia National Bank to the Capitol One retail brand.
MidSouth Bancorp, Inc., is a Lafayette-based holding company with 30 locations in Louisiana and Texas. It operates offices in St. Mary and Terrebonne Parish, and will expand to Lafourche Parish this June with a site opening in Cut Off.
