Twin Peaks to open in Houma by year’s end

If Hooters can be considered a play-day on the beach, with its scantily-clad servers jokingly delivering signature chicken wings and beer to patrons, then Twin Peaks is its wilderness cousin locked away in a mountain resort and equipped to take on the elements.

The idea of what to expect comes across in the Twin Peaks tagline: “Eats, drinks, scenic views.”

Twin Peaks is expected to open a location in Houma by December, and features scantily-clad servers in an outdoors sports bar setting. Uniforms for this staff include plaid flannel tops and short shorts in contrast to the well-known orange and white beach volleyball costuming at their competitor – named as a play on words between the sound made by its mascot owl and slang for part of the female anatomy.

The basic difference is Twin Peaks – also a play on words and slang – is that the menu comprises heartier “man food” than typical sports bar fare by including meatloaf and pot roast. It is neither shy about more sexually explicit catch phrases and promotional activities for patrons than its longer established competition.

Billed as a “breastaurant”, Twin Peaks was founded in the Dallas area in 2005, and has grown as a chain to include 23 locations in 10 states, most of which are in immediate proximity to college campuses.

New Orleans dining developer Kyle Brechtel has joined efforts with founders Randy DeWitt and Scott Gordon to open five of the establishments in southeast Louisiana by 2015.

“The concept really focuses on the girls interacting with the guests and getting to know their guests,” Brechtel told WWL radio. “We’re about 80 percent male driven [regarding a customer base].”

Twin Peaks might draw critics, but it has also gained praise, including being named a hot concept restaurant by both Nation’s Restaurant News and Restaurant Business magazine.

Twin Peaks’ annualized average restaurant volume thus far in 2012 is $4.3 million – a $1 million increase from 2011.

Twin PeaksCOURTESY PHOTO