Off The Hook Fights Coastal Land Loss With Two New Coastal Restoration Partnerships
Off The Hook, a quick-casual restaurant in south Louisiana, announces partnerships with Restore or Retreat and Restore the Mississippi River Delta. With its passion for the freshest ingredients and commitment to “living off the land,” Off The Hook has partnered with two coastal restoration organizations in Louisiana dedicated to preserving and restoring Louisiana’s coast to protect people, wildlife and jobs.
While the state’s rapidly-disappearing coasts cause alarm in many industries, the leadership team at Off The Hook also saw a direct connection to the food industry. If you preserve the land, you preserve the true Louisiana standard of fresh-caught, locally-sourced seafood, a staple in traditional Cajun meals. Off the Hook seeks to not only monetarily support the organizations, but also bring awareness to the region’s coastal erosion crisis.
The partnership launches today, March 2 with a designated “Giveback Day” open to the public and a percentage of total sales for the entire day going to both organizations. The giveback day will continue on the first Monday of every month for the rest of 2020.
“We saw this as a fantastic opportunity to partner with two organizations that share the same passion as us, protecting the unique characteristics of south Louisiana,” said Paxton Moreaux, COO of Off The Hook.
“As organizations working across Louisiana’s coast, we know all too well what’s at stake for our culture and communities if we do not act,” said Simone Maloz, executive director of Restore or Retreat. “We are deeply grateful to Off the Hook for standing up for Louisiana’s coast.”
“This partnership highlights Louisiana’s unique culinary and cultural heritage and the need to act with urgency to protect the bounty our coast provides,” said Steve Cochran, campaign director for Restore the Mississippi River Delta. “We hope this promotion will encourage more people to get involved today to restore our coast to protect Louisiana’s future.”
Restore or Retreat (ROR) is a non-profit coastal advocacy group created by coastal Louisiana residents and stakeholders who recognize that the Barataria and Terrebonne basins are the two most rapidly eroding estuaries on earth and that this erosion represents an economic and ecological crisis. With a growing membership of over 250 businesses and individuals, ROR seeks to identify and expedite the implementation of aggressive, large-scale restoration projects to protect this irreplaceable region.
Restore the Mississippi River Delta is working to protect people, wildlife and jobs by reconnecting the river with its wetlands. As our region faces the crisis of threatening land loss, we offer science-based solutions through a comprehensive approach to restoration. Composed of conservation, policy, science and outreach experts from Environmental Defense Fund, National Audubon Society, the National Wildlife Federation, Coalition to Restore Coastal Louisiana and Lake Pontchartrain Basin Foundation, we are located in New Orleans and Baton Rouge, Louisiana; Washington, D.C.; and around the United States. Learn more at MississippiRiverDelta.org and connect with us on Facebook and Twitter.